{"id":389,"date":"2011-05-27T12:49:00","date_gmt":"2011-05-27T16:49:00","guid":{"rendered":"http:\/\/blog.cmhughesmd.com\/?p=389"},"modified":"2011-05-27T12:49:00","modified_gmt":"2011-05-27T16:49:00","slug":"history-of-direct-to-consumer-advertising-via-npr","status":"publish","type":"post","link":"http:\/\/blog.cmhughesmd.com\/?p=389","title":{"rendered":"History of Direct to Consumer Advertising via NPR"},"content":{"rendered":"<p><a href=\"http:\/\/www.npr.org\/templates\/story\/story.php?storyId=113675737\">Selling Sickness: How Drug Ads Changed Health Care : NPR<\/a>:<\/p>\n<blockquote><p>But  then, in 1986, while designing an ad for a new allergy medication  called Seldane, Davis hit on a way around the fine print. He checked  with the Food and Drug Administration to see if it would be OK.<\/p>\n<p>&#8216;We  didn&#8217;t give the drug&#8217;s name, Seldane,&#8217; he says. &#8216;All we said was: &#8216;Your  doctor now has treatment which won&#8217;t make you drowsy. See your doctor.&#8217;  &#8216;<\/p>\n<p>This was one of the very first national  direct-to-consumer television ad campaigns. The results were nothing  short of astounding. Before the ads, Davis says, Seldane made about $34  million in sales a year, which at the time was considered pretty good.<\/p>\n<p>&#8216;Our  goal was maybe to get this drug up to $100 million in sales. But we  went through $100 million,&#8217; Davis says. &#8216;And we said, &#8216;Holy smokes.&#8217; And  then it went through $300 million. Then $400 million. Then $500  million. $600 [million]! It was unbelievable. We were flabbergasted. And  eventually it went to $800 million.&#8217;<\/p><\/blockquote>\n<p>Thought I&#8217;d posted this before, but better late than never.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling Sickness: How Drug Ads Changed Health Care : NPR: But then, in 1986, while designing an ad for a new allergy medication called Seldane, Davis hit on a way &hellip; <a href=\"http:\/\/blog.cmhughesmd.com\/?p=389\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;History of Direct to Consumer Advertising via NPR&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-389","post","type-post","status-publish","format-standard","hentry","category-pharmaceutical-industry"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"http:\/\/blog.cmhughesmd.com\/index.php?rest_route=\/wp\/v2\/posts\/389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blog.cmhughesmd.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.cmhughesmd.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.cmhughesmd.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.cmhughesmd.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=389"}],"version-history":[{"count":0,"href":"http:\/\/blog.cmhughesmd.com\/index.php?rest_route=\/wp\/v2\/posts\/389\/revisions"}],"wp:attachment":[{"href":"http:\/\/blog.cmhughesmd.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.cmhughesmd.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=389"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.cmhughesmd.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}